Saw this shared by a few different people on Facebook today and had to post. In the era of social media, this is how brands MUST start doing customer service if they want to thrive!
Note:
1. The awesome touch added at the end of the response letter (age included).
2. When I saw on FB it had OVER 27K shares and more than 81K likes -- that's some serious positive brand exposure!
1. Learn about: http://fightforthefuture.org/pipa/
2. Easy ways to oppose SOPA/PIPA: http://www.blackoutsopa.org/
That is all.
The simple takeway? If you've started a company, go register your company with Startup America, a great organization trying to help more startups succeed, and get your free growth kit from them!
The Startup America Partnership’s mission is to help tens of thousands of America’s top young companies grow and create jobs. We’ve assembled hundreds of partners and leaders across the United States focused on delivering knowledge, services, talent, customer relationships and access to capital to Startup America Firms.
The Startup America Master Challenge is a campaign to engage the most influential leaders in the startup space to identify and recruit the best young companies across the country to join the Startup America Partnership. It's FREE to become a Startup America Firm and get the opportunity to:
1. Access Tools: With their free Growth Kit, startups can access over 50 Partner Offers worth over $1.2 billion from companies like American Express, Dell, Intuit and Microsoft, with more being added weekly.
2. Join the Community: Startups will get connected with other entrepreneurs to share notes, compare war stories, collaborate and learn from each other. We currently have, both online and offline, an actively engaged community of potential high-growth startups across the country.
3. Gain Exposure: Startup America will provide startups an opportunity to highlight their company across the Startup America website, promoted guest blog posts, and official Startup America seals for their website and social media.
So head over to Startup America now to register your company! Entrepreneurs need every advantage they can get, and the Startup Growth Kit will help!
I've seen a lot of posts lately like this one, talking about how Autoposting to Facebook via tools like Hootsuite or Tweetdeck are a serious no-no because Facebook's EdgeRank (how they determine what posts should show up in people's stream) will ding you for not posting direct.
While I do mostly agree that it's much better to post directly, in general, I would actually like to pose an important question that I've not seen anyone address yet; are posts that include links the only ones getting affected?
I manage a pretty large Facebook Page, and while I've not done any scientific studies, I can tell you that anecdotally, it doesn't seem like the posts that are being made via Hootsuite are being dinged, at all. BUT, and here's the important part, I'm not using Hootsuite to posts links. The way I use Hootsuite is to schedule some regular conversation starters/motivators for our fans throughout the week, then I also make sure to post relevant links (directly) as well.
So, my question is this; will posting normal updates via tools like Hootsuite actually get you dinged by Facebook, or is it just when you're posting links via those tools? Would love to hear if anyone else has experience with this and/or has seen the same thing I have.
Google has incredible opportunity to finally gain some social traction, but I'm starting to wonder if they are going to miss that boat, yet again. Google +1 is well positioned to become an important tool for publishers AND users, but here's the thing; Google needs to show me why I should be using it, RIGHT NOW!
Publishers, search enthusiasts, SEO marketers, and tech savvy users pretty clearly see the opportunity in front of them. Google believes that the +1 button will impact search results over time, and honestly that's all we need to know to understand how important this can be. Simply put more +1's = better search results.
That's great, but what the hell does that mean for the average user, who you're counting on the hit the +1 button? Right now, nothing. Telling them it will help improve search isn't enough (and most people won't even understand this). The Facebook Like button has a very clear value and reason to hit, but right now the +1 is just kind of floating out there, with nothing (that the average Joe can see) attached to it.
So what should Google do? Open up +1 data to developers. Seriously. We know you have good intentions, we know that it's important for search, AND we know that you don't get social (and that's OK - we don't want/need you to be great at everything). But guess what? Plenty of others do get social, and you've already given developers and publishers a reason to care about +1, so open it up to them, and let them help you make +1 matter, to the world!
Just my two cents.
Learn more:
http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569
http://googleblog.blogspot.com/2011/03/1s-right-recommendations-right-when-you.html
http://techcrunch.com/2011/06/10/see-you-in-another-life-brother/
